Not only do blondes have more fun, now they can keep true to their individual tones without fear of brassiness or fading, thanks to the new Keratin Complex Blondeshell collection. The four products were developed to boost and brighten all shades of blonde, silver and gray—natural and highlighted—without the added expense of salon visits to refresh or brighten color. Key is a fade-fighting chamomile complex and strengthening blend of keratin protein, vitamins and essential oils. The shampoo  ($24) repairs, boosts and brightens, while the conditioner ($24) lends shine and smoothness with collagen and keratin amino acids. In addition, a masque treatment ($36) blends keratin with shea for softness and strength, and a brightening oil ($28) further manages hair and repairs damage. Custom packaging was provided by 3C Inc., Wyckoff, NJ (www.c3cinc.com).

More info: www.keratincomplex.com